Category: Marketing

How We’re Tracked Online

Ever feel like the internet knows a little too much about you? You’re not wrong. In today’s digital age, our online activity leaves a trail, and companies are constantly gathering information about us. This article delves into the methods used to track you online and empowers you to understand how your data footprint is formed.…
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Understanding SPF, DKIM, and DMARC

In today’s digital age, email has become an indispensable communication tool for both personal and professional purposes. However, with the widespread use of email also comes the risk of various security threats such as phishing, spoofing, and email scams. To combat these threats and ensure the authenticity and integrity of email communications, several protocols have…
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Essential Strategies for Email Deliverability

In the digital age, where communication is predominantly electronic, email remains a powerful tool for marketers to reach their audience effectively. However, the success of email marketing campaigns hinges not only on crafting compelling content but also on ensuring that those messages actually land in recipients’ inboxes. This is where the concept of email deliverability…
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